Table of Contents

Social Media Best Practices for Realtors in 2024


Table of Contents

Is Social Media For Realtors?

According to a study by researchers Holly Shakya and Nicholas Christakis at the University of California San Diego, they found a negative association with mental health from a sample of 5208 people. While many know that social interaction is healthy, what about “social media interaction”?


social media  networking

Social media has reduced the face-to-face relationships that we always used to have. It has encouraged us to spend more time on screens rather than engaging in meaningful activities, and people tend to display the most positive aspects of their lives — thus making it more likely to erode our self-esteem. 

However, we can’t always say negative things about social media. Afterall, We can’t deny the fact that it provides us with more exposure to convenient aspects like ordering food, exploring nice places, and even buying a house.

Social Media Best Practices for Realtors: Building a Strong Online Presence

commercial real estateHaving a strong online presence is crucial for success. Social media has become a powerful tool for realtors to connect with potential clients, showcase their properties, and build lasting relationships. To make the most out of your social media strategy, here are some best practices tailored for real estate professionals.



Mind Your Personal Sharing

One common mistake realtors make on social media is oversharing personal information. While a touch of personality can make you more relatable, avoid flooding your feed with too much personal stuff. Maintain a professional image by focusing on real estate-related content. Share success stories, property highlights, and industry insights to keep your audience engaged.

Showcase Your Successes

Make your social media page come alive by showcasing your successes. Post updates on recently sold properties, accompanied by compelling visuals. Use before-and-after photos, virtual tours, or even client testimonials to highlight your achievements. This not only creates a vibrant and active profile but also builds trust and credibility among your audience.

Personal Engagement Matters

Social media is not just a platform for broadcasting; it’s also an opportunity to engage personally with your audience. Ask poll questions related to real estate trends, share a bit about your personal life, or discuss common interests. As they would just not look at the real estate license, they see you more of a person. By adding a personal touch, it makes it easier for potential clients to make connections with you on a deeper level. 

Schedule Holiday Content in Advance

Don’t let holidays catch you off guard. Plan your holiday-themed content in advance and schedule posts to ensure a consistent and festive presence on your social media platforms. Whether it’s a simple greeting, a special promotion, or a holiday-themed property showcase, staying organized with scheduled posts will help you maintain an active online presence throughout the year.

Avoid Controversial Topics

While it’s essential to be authentic, realtors should steer clear of posting content that could spark arguments or controversy. Keep your messaging positive, neutral, and focused on real estate. Political, religious, or divisive topics can alienate potential clients. Strive to create a welcoming environment on your social media pages that encourages engagement and positive interactions.

By following these social media best practices, realtors can improve their online presence, connect with a broader audience, and ultimately drive success in the competitive real estate market. Remember, consistency and authenticity are key – use social media to showcase your expertise and build lasting relationships with both current and potential clients.

2024 Social Media Rules for Realtors and Brokers 


In the digital realm, your social media bio is your professional showcase. Elevate your Real Estate Business with accurate qualifications and stay vigilant about privacy. Here are two crucial rules to master:


  1. List Only Correct and Updated Qualifications

Treat your bio like a prestigious office wall adorned with diplomas. Clients seek reassurance in your qualifications. Highlight accurate achievements, like being named “#1 real estate agent in San Antonio” by a reputable source. Regularly up    date your bio to reflect current certifications and remove outdated information to maintain credibility.


  1. Protect People’s Privacy

Navigating the fine line of social media sharing is vital. Avoid revealing confidential client details, and be cautious about inadvertently exposing private information, like license plates in photos. In closing, celebrate success without compromising privacy. Follow these rules to create an impeccable online presence in the competitive real estate market.

In the realm of communication and marketing, precision is paramount. Focusing your message on a specific audience cultivates a deeper connection. Remember, as for the famous saying in the digital landscape, “When you try to speak to everyone, you speak to no one.”

Moreover, success in converting followers to clients hinges on building the “know, like, and trust” factor. Make yourself known, foster a positive connection, and establish trustworthiness. Most importantly, be consistent. While no single post may be a game-changer, the cumulative effect builds name recognition. Use social media strategically for your audience to associate real estate with you. 

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