Table of Contents

Being a Real Estate Agent by Richard Uzelac


Table of Contents

The Reality of Being a Real Estate Agent: Expectations vs Reality


Every industry that one delves into should involve a desire or passion. However, it is crucial to be careful about what you are entering and to consider the realities and expectations of the industry you are delving into. This is why, especially in the dynamic realm of the real estate business, it becomes essential to conduct your research on what it’s like being a real estate agent.

Being a real estate agent requires hustle and perseverance. The failure rate in the first few years is high, so being prepared for hard work and rejection is crucial. Prospecting for new clients takes persistence while providing great customer service, and follow-up is essential for generating repeat and referral business. Being a real estate agent is a sales-driven career that demands dedication in order to thrive.


Being a real estate agent means being self-employed. Agents must be self-motivated in managing their schedules and accountable for prospecting and working leads. While the flexibility of setting your own hours is a perk, it also means imposing structure to ensure you use time productively. Being a real estate agent requires the discipline to stick to a schedule that balances prospecting, showings, paperwork, and family time. 

real estate showing house


Being a real estate agent is really being a salesperson. Understanding sales techniques like scripts, dialogues, and presentations is vital for lead generation and closing deals. Mastery comes from continuous practice and refinement. Being a real estate agent means embracing sales skills as integral to your business, not an optional extra. Approach your career with a salesperson’s mindset.

Being a real estate agent involves various specializations. Agents can focus on residential buyers and sellers, commercial clients, rentals, or investors. Being a real estate agent does not mean tackling every niche at once. Consider developing your skills as a specialist first before expanding your services. Being a real estate agent is about assessing your strengths and pursuing the right opportunities.

You’re a Strategist, and Technology is Your Chessboard

With the advancement of technology and innovation, we are most likely becoming comfortable with the new “real estate agent”.

“As a real estate agent, think strategically, much like a chess player. Your moves are guided by the pieces on the board—technology. It shapes your decisions, helping you anticipate market shifts, outmaneuver competitors, and thrive in the dynamic real estate landscape.”

In this technology trend and its tools, it drives us to be more efficient and transparent to our customers or potential clients. Some of the ways that technology has transformed the real estate industry are:

  • Online platforms: Technology has created online platforms that allow property seekers to browse, compare, and purchase properties from anywhere in the world. These platforms also provide useful features such as virtual tours, 3D floor plans, chatbots, and smart contracts.
  • Artificial intelligence: Technology has leveraged artificial intelligence (AI) to enhance various aspects of real estate, such as property valuation, market analysis, customer service, and risk assessment.
  • Robotic process automation: Technology has adopted robotic process automation (RPA) to automate repetitive and tedious tasks such as data entry, document processing, contract generation, and compliance checks. 
  • IDX (Internet Data Exchange): In the realm of real estate technology, IDX has emerged as a crucial component. IDX facilitates the integration of Multiple Listing Service (MLS) data into real estate websites, providing users with accurate and up-to-date property listings. This technology ensures that potential buyers have access to a comprehensive database of available properties, enhancing their search experience and empowering real estate professionals with a powerful tool for property marketing.In today’s digital real estate market, you gotta keep up with the latest tech. Speaking of which, 

RealtyTech Inc:

Before you embark on your real estate journey, be sure to check out RealtyTech Inc. for all your real estate website needs. RealtyTech is a leading provider of Mobile Responsive Real Estate Websites, IDX/MLS Search, and Online Marketing for Real Estate Agents and Brokers. Leveraging solutions like RealtyTech can give your real estate business a competitive advantage with stunning, functional websites, access to listing data, and robust digital marketing capabilities — The right real estate technology partner.


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